Once in a while, once in a long while a company does something that is just so refreshing that you’re just dying to get the word out. Most of the time it’s one of those companies that are selling widgets or maybe it’s your favorite little restaurant down the street. In this case, it’s ING Direct.
ING Direct has quietly opened up cafe’s around the United States as a place for non profits and local groups to gather and host events. Not only is it a place to lounge, surf the Internet and drink coffee but it’s a place where you learn something about saving.
ING Direct will hold helpful personal finance web seminars that will hope to inspire and teach those about the importance of saving money. With the national savings rate reaching below zero for the first time in the US, I’m glad to see a firm take such initiative to promote saving money.
ING continues to break through the mold and reach out to consumers in one of the most effective forms of communication. With banks using advertisements, social networks and even YouTube to promote financial services it’s refreshing to see ING forge a new path to connecting to us, the average saver.
Most of us can’t put away hundreds or thousands of dollars a way a month. Let’s face it, all of our financial situations aren’t perfect. There’s always an emergency, car issue or a fine that requires us to divert our hard earned cash. If we can only become smarter in how we manage or finances and put some away for a better day, we’d all be better for it. ING Direct knows that there’s an opportunity for an institution to step up to the plate and engage people in effort to start saving. They’re already in the right direction. If there’s a ING Direct Cafe near you, I recommend stopping in for a latte and some smart savings tips. Here’s a coupon for a free coffee when you visit.
ING Direct Cafes Near You
New York City